How to drive digital transformation with the cloud

Victoria Oresanya
20 Sep, 2021 - 0 Comment(s)

Digital transformation is the adoption and deployment of digital technologies by an organization, to positively transform various aspects of its administration and operations. When private companies and public agencies embark on digital transformation, they do so to improve their efficiency and relationship with the people they serve.   

The Nigerian corporate space has seen a spate of programs in this class, engineered by both leading companies and smaller-scale businesses. Government agencies have also keyed into this process. They are all working to conform to the expectations of the public, who expect services to be delivered at a lightning-fast speed.  

The cloud can make this transition to contemporary technologies fairly straightforward. It has functional effects that enable enterprises to scale up their use of tech and take them to a future with marked improvements in service delivery.

This article explores the many ways in which cloud technology enables digital transformation. It examines various aspects of digital transformation and identifies the possible role that the cloud can play in realizing them.

Customer Relationship Management

At the heart of every corporate attempt at digital transformation, there should be a drive towards improving engagement with customers. Unless digitization makes Customer Relationship Management (CRM) easier, it’s probably not worth undertaking.

For all its benefits, traditional on-site CRM has more than a few drawbacks. It takes a while to install, and its complexity may put off the untrained. These downsides don’t exist with cloud-based CRM. These can be installed fairly quickly, and are accessible from anywhere in the world.

The gains from this are fairly obvious. First, customer management procedures aren’t limited by space. Also, teams can collaborate on ongoing sales projects, making it easier for them to drive sales cycles to the conversion (signup or purchase) stage.

These benefits come with lower costs. Because these cloud based software operate a pay-as-you-go payment model, enterprises can pay only for capacity that they use. There’s no need to pay upfront for capital expenditure. Users may increase their use of the software as they grow.

In the end, the customer benefits from this. They get swifter, higher quality service, and do so at a potentially lower cost to themselves. And the company can even afford to expand their profit margins too. 

Change Management Is Easier with the Cloud

The digital environment prizes nimbleness and flexibility. Transitioning to a greater reliance on digital technologies automatically means signing up for constant change. Change management is no longer thought of as relevant on occasion. It becomes an ongoing, never-ending cycle.

Besides encouraging an agile culture amongst your team, you will need technologies to have a base that can be recalibrated as the need arises. That’s exactly what you have with the cloud. As demand for service rises, falls, or morphs, you can scale cloud resources to meet current needs.

Ultimately, the mission of change management rises and falls on the ability of individuals and teams to adjust to new realities. While organizational leaders work with their teams on this, they should also let staff be grounded in the workings of the cloud solutions they will be using. This makes it easier for them to adapt to the new normal.

Organizational Structure and Internal Communications

We have already alluded to the ease of communication that the cloud enables. Services like cloud-based internal networks, messaging platforms, VoIP, and video conference calls all enhance internal communications.

They also allow information to be disseminated and work to be done in real time. Department heads can supervise their teams, share data with one other, and build solutions together, from wherever they are in the world. Projects are completed rapidly, while maintaining or increasing quality of output.

Digitalization Projects

 An important and easily recognizable part of digital transformation is the move away from paper records and towards the digital storage of information. This movement has happened across many industries and sectors: hospitals, government agencies, institutions of higher learning, etc.  

This shift towards the status of technology-based organization doesn’t come without hitches. Staff at affected establishments have often struggled to come to terms with it. However, the gains from this shift far outweigh whatever problems are associated with it.   

An example: patient records are much easier to locate when they are stored in the cloud. It would take a few seconds to pull up their digital files from cloud-based software, but several minutes (at best) to retrieve a paper file from the piles that line a hospital’s racks. 

If an institution takes all its files to the cloud, it would still be able to recover them even if its physical premises and records were destroyed by a natural or man-made disaster.

Organizations Across the World Are Taking Digital Transformation Seriously

Data from across the world suggest that most businesses have either embraced digital transformation or are planning to do so very soon.

About 89% of companies have adopted (or will adopt) a digital-first business strategy. Meanwhile, the digital transformation market is expected to grow at a CAGR (compound annual growth rate) of 23% between 2019 and 2023. 

Expenditure on digital transformation is estimated to have grown 10% in 2020, despite the COVID-19 pandemic.

The global trend for businesses is towards greater digital transformation. Businesses that aren’t taking this trend serious are a small minority. The pace of change throughout every industry suggests that such businesses will either embrace the ongoing transformation or fade into oblivion.

Partner With layer3 On Your Journey to Digital Transformation

For almost two decades, Layer3 has helped numerous Nigerian organizations on the path to greater digitization. It still does this for some of the country’s top agencies and firms. As a leading cloud service provider, we have built the virtual infrastructure that numerous companies depend on to power their operations.

You can enjoy the benefits of working with us to engineer your digital transformation so that it brings the best out of your company. It would also free up time for your IT team to take care of your core activities.

If you would like to find out more about our cloud services, you can contact us here.